Servicemarks are to services what trademarks are to goods. Prior to becoming Federally Registered, a “SM” should be placed in advertisements for the services. If the services are being offered across state lines, such as via internet website advertising, a Federal Servicemark Registration Application should be filed.
Infringement of a registered mark typically occurs when a competitor creates confusion in the marketplace by selling similar goods or services with a similar trademark or servicemark to a shared group of buyers.
Here are a sampling of servicemark registrations we have secured:
- (BeniComp®) insurance services
- (Storage Express®) temporary storage services