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Servicemarks are to services what trademarks are to goods.  Prior to becoming Federally Registered, a “SM” should be placed in advertisements for the services.  If the services are being offered across state lines, such as via internet website advertising, a Federal Servicemark Registration Application should be filed. 

Infringement of a registered mark typically occurs when a competitor creates confusion in the marketplace by selling similar goods or services with a similar trademark or servicemark to a shared group of buyers. 

Here are a sampling of servicemark registrations we have secured:

  • (BeniComp®) insurance services
  • (Storage Express®) temporary storage services